Google Adsense is one of the most popular ways to monetize your website. You can easily add Google AdSense to your WordPress site and start making money. In this article, we will show you how to add Google AdSense in WordPress along with some best practices and tips to increase your earnings.
Definition Of Google AdSense
Google AdSense is an advertising network run by Google that allows bloggers and website owners an opportunity to earn money by showing text, image, video, and other interactive advertisement on their websites. These ads are targeted by site content and audience.
Google AdSense is hassle free because you don’t have to deal with advertisers or worry about collecting money. Google administers and maintain relationships with the advertisers. They collect the payment, take their management fee, and send the rest of the money to you.
AdSense offers cost-per-click ads (CPC) which means that you earn money every time a user clicks on the ad on your website. The amount received per click varies based on a variety of factors.
Getting Started with AdSense
First thing you need to do is sign up for a Google AdSense account. If you have a Gmail account, then you can use your existing account to sign up.
Once you’ve submitted your application, you will receive an email within 6 – 8 hours telling you whether you have passed the first step of the review process. If you passed the first check, then you can log in to your AdSense account and get your ad code.
Start by clicking on the My ads tab and then click on the New ad unit button.
This will bring you to a create new ad screen, and you will be asked to choose an ad type. You can select from ‘text and display ads’, ‘In-feed ads’, and ‘In-article ads’.
If you are unsure, then start with the text and display ads.
Next, you need to provide a name for this ad unit and select the ad size, type, style, and colors.
The name of the Ad is only used for internal purposes, so you can name it anything like “SiteName Sidebar”.
The next option is choosing the Ad Size. While Google offers a wide-variety of ad sizes, there are certain sizes that are listed under recommended because those are the most popular among advertisers.
What that means is that these ads are likely to have a higher inventory thus a better payout.
After that you will need to choose Ad type. We recommend having both text & display ads.
Ad style allows you to control the display of your text based ad units. We recommend using your site’s color scheme for best results.
The custom channels feature allows you to better track the ad performance based on sites. You don’t have to use it if you don’t want to.
For ‘If no ads available’ option, you can either choose to collapse the ad space or fill it with your own ad. This is shown when Google cannot find an appropriate ad (which rarely happens).
Once you’re done with this setup, simply click on Save and get code button. You will be prompted with a message “Ad successfully created”, and you will also see the Ad code.
Copy your ad code and paste it in a plain text editor like Notepad or TextEdit. You will need it in the next step.
Adding Google AdSense in WordPress
You need to determine where you want to show the ad on your website. Ads are most commonly displayed in the sidebar. You can add Google Adsense in your sidebar by using WordPress widgets.
Simply go to Appearance » Widgets page in your WordPress admin area. Next, drag & drop the ‘Custom HTML’ widget to the appropriate widget area and paste your Google AdSense code in there.