How To Set Up An Instagram Business Account From Scratch

As Facebook refocuses on connecting people with content from family and friends, Instagram has become “the new home for brands,” where engagement is high, followers are brand-loyal, and real business goals can be achieved.

Step 1: Get An Instagram Business Account

If you already have a personal Instagram account with brand-appropriate content and an established following, you might want to simply convert it to an Instagram business account. This gives you access to all the business features but makes the transition seamless for your existing followers.

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You could also choose to create a brand-new Instagram business account. This is the right choice if you don’t have an existing personal account, or if your personal account does not accurately represent your business.

Instagram Business Account

How To Set Up An Instagram Business Account From Scratch

1. Download the Instagram app for iOS, Android, or Windows.

2. Open the app and tap Sign Up.

3. Enter your email address and tap Next. If you want to connect your Instagram business account to your.

4. Facebook Business Page, make sure to use an admin email address to sign up, or tap Log in with Facebook.

5. Choose your username and password and fill in your profile information. (We’ll dive into how to optimize your Instagram business profile information later in this post.)

6. Tap Done.

7. You now have a personal Instagram account that’s ready to convert to a business account. Continue by following the steps below.

How To Convert A Personal Instagram Account To A Business Account

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1. Log into your existing personal Instagram account on the app.

2. Tap the profile icon to go to your profile.

3. Tap the three lines icon at the top right of the screen, then tap Settings.

4. Tap Switch to Business Profile, then Continue.

5. If you want to connect your Instagram business account to your Facebook business page, follow the prompts to do so.

6. Add contact information: Your Instagram for business account must include an email address, a phone number, or a physical address (or all of these).

7. Tap Done.

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Step 2: Optimize Your Profile

You entered some basic profile information when you first created your Instagram business account. Now it’s time to optimize your profile for the best results. Here’s a quick video that goes over the highlights:

Tweak your bio

Your Instagram bio is only 150 characters long, but it needs to do a lot of heavy lifting. It tells first-time visitors who you are, what your brand is all about, and why they should care.

How do you cram so much information into such a small space, while also conveying brand personality? We’ve got a full guide to creating an effective Instagram bio for business, but here are some quick tips:

* Use your brand voice: Convey your personality. Go casual, or professional, or a little bit cheeky, depending on what makes the sense for your business.

* Include hashtags: Instagram bio hashtags are clickable, and are a great way to show off user-generated content.

* Try emoji: These little symbols can help you convey a lot of information in just one character.

* Use spacing and line breaks: Line breaks make your bio easier to read online.

Optimize Your Profile Pic

For most businesses, the best profile pic is some version of your logo. Use the same picture you use on other social profiles to help people instantly identify your brand.

Your profile photo displays as 110 x 110 pixels, but it’s stored at 320 x 320 pixels. That means it’s a good idea to upload a photo at least 320 pixels square to ensure you’re ready if Instagram changes how profile photos are displayed.

Your profile pic is cropped into a photo on the app, so make sure your logo is fully visible in this shape.

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Use all the components of your Instagram business account to their full advantage.

Name and username: These are the only parts of your Instagram profile that are included in Instagram search, so use them wisely. Include your real brand name as well as any variations (like a common abbreviation). Using the same username (or handle) on all social networks makes it easier for fans to find you.

Website: This is the only spot on Instagram where you can post an organic clickable link, so be sure to include one! Link to your website, your latest blog post, a current campaign, or a special Instagram landing page.

Instagram Business Account

Take Advantage Of Instagram Business Profile Features

When you use Instagram for business, you gain access to several profile features not available to personal accounts. Whether you’re converting a personal account or starting from scratch, make sure you take advantage of these business-only options:

Contact information: Include your email address, phone number, or physical address so fans can connect with you directly from your profile. When you add contact information, Instagram creates corresponding buttons (Call, Email, or Get Directions) for your profile.

Category: This appears under your name and shows people at a glance what you do.

Call-to-action buttons: These allow users to book an appointment, make reservations, buy tickets, and more, right from your Instagram profile. From your business profile, tap Edit Profile, then Contact Options, then Add an action button.

Step 3: Share Great Content

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Instagram is all about the visuals, so it’s important to have a recognizable visual identity.

First, think about what you will showcase in your posts. In some cases, the content will be obvious: a clothing line might showcase its clothes, and a restaurant might post photos of its food.

If you offer services, try showcasing customer stories (maybe gathered through a branded hashtag). Or go behind the scenes to highlight office life or introduce fans to the people who make your company tick.

Once you decide on a content theme, go for a consistent visual look. That means consistent colors and filters and an overall aesthetic that is easy to spot as your fans scroll through their Instagram feed.

Chef and author Dennis Prescott has a visual style that’s instantly recognizable, and they get an incredible engagement rate. With less than half a million followers, he routinely racks up 10,000 to 30,000 likes and hundreds of comments on his posts.

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Take Amazing Photos

To make Instagram work for your business, you’ve simply got to have great photos. But you don’t need to be a professional photographer, and you don’t need a lot of equipment.

Your mobile phone is your best friend when it comes to Instagram photography, since you can post straight from your device. Here are some tips to get the best photos when shooting with your phone:

Use natural light. No one looks great with a flash lighting up the oiliest parts of their face and casting weird shadows on their nose and chin. The same is true for product shots. Natural light just makes shadows softer, colors richer, and photos nicer to look at.

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Avoid harsh light. Late afternoon is an unbeatable time to take photos. Cloudy days are better than sunny ones for mid-day shooting.

Use the rule of thirds. Your phone camera has a grid built in to help you follow this rule. Place your subject where the grid lines meet to create an interesting photo that’s off center but still balanced.

Try different angles. Crouch down, stand on a chair–do whatever it takes to get the most interesting version of your shot (as long as its safe to do so, of course).

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